Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing can be a cost-effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the clutter.
Here are some important email marketing tips to keep in mind when you design your next email marketing campaign.
The day of delivery matters.
The “best time” to send emails depends on your unique product/service, customer base and content, but there are some general best practices email marketers can use to optimize when their campaigns arrive in inboxes. Based on the email provider’s analysis of billions of email campaigns, it found that emails sent on Thursdays generally receive the highest amount of opens, followed closely by those sent on a Tuesday. With the exception of campaigns promoting hobby and recreational content, its data indicates that weekends are the least ideal time to send an email marketing campaign.
Marketing Strategies For Small Businesses 